The quiet raise that funds your entire Q1.

Move your price book now so January's jobs pay January's bills.

Do this before Thanksgiving. ↓

Thanksgiving is coming. Christmas and New Year's are right behind it. Your techs are going to take days off you didn't plan for.

And your price book might still be the one you built back in February.

Parts cost more now. Fuel costs more. Your insurance renewal is coming. Your best tech wants a raise in January and he deserves it.

Meanwhile you may be quoting 2026 prices like it's still spring.

Here's what can happen if you wait. January hits. You're slammed with no-heat calls. You panic-raise prices in the middle of the busy season, your CSRs stumble on the phone, your techs feel weird quoting the new numbers, and half of them quietly keep using the old ones.

So the raise never actually lands.

Let's look at the potential cost of leaving your price book alone for one more quarter.

Twelve grand in this example. For updating a spreadsheet. In November. Before the phone starts ringing off the hook.

This is the Price lever of F.R.A.P., and it's the fastest lever you own. You don't need new leads. You don't need new trucks. You just need new numbers in the book before the busy season.

One F.R.A.P. user found an additional $132,000 in PROFIT after raising prices in 2026. That's what moving the book can do.

Here's how to run it this week:

1. Open your price book and pick a number between 6 and 10 percent. Not a wild swing. A number your market won't blink at. Apply it across the board to flat rate repairs, diagnostic fees, and service call minimums.
2. Round every new price to end in 7 or 9. $540 becomes $577. $1,200 becomes $1,297. The number looks smaller than it is.
3. Set the effective date as Monday, December 1st. That gives you three weeks to update the book, brief your CSRs, retrain the techs on the new quotes, and clean out any sticky notes with old prices taped to the truck dashboards.
4. Do NOT announce it to customers. No email. No letter. No apology. The new price is just the price. When a customer asks what something costs, your CSR quotes the new number with zero hesitation. That's it.
5. Honor every quote you've already given. Any estimate written before December 1st stays at the old price through its expiration. Protects your reputation, costs you nothing.

The quiet raise works because most of your customers are comparing your price to what they EXPECTED, not what they paid back in March.

Print it. Tape it in the shop. Walk your team through it in Monday's huddle.

Inside Profit Academy, we build the systems, scripts and templates to make this land: the updated price book loaded into your software, and the CSR scripts that handle the two or three customers who do notice, plus a plethora of other profit-producing goodness. Members find an AVERAGE of $13,000+ per month in profit after implementing their profit moves. It's also common for service business owners to literally DOUBLE their average ticket using F.R.A.P.

Talk soon,

David

David Elam F.R.A.P. Certified Consultant Winning Made Easy (972) 360-9625 · winningmadeeasy.io

P.S. If you want this raise in the bank for Q1, the price book update happens THIS week, not the week of Thanksgiving when you're buying a turkey and chasing your kids around.

P.P.S. Want the other 59 moves while you're at it? Download the 60 Profit Producing Ideas PDF here.