The FRAP Growth System helps home service businesses extract hidden revenue from the customers they already have — using the same four profit levers private equity firms use to double and triple businesses they acquire.
Book Your Free Profit Discovery CallYou're grinding 50-60+ hours a week, chasing new customers, running on thin margins — and the needle barely moves. You've tried ads. You've tried discounting. You've tried outworking it.
None of it compounds. You're just running faster on the same treadmill.
Past customers sitting in your CRM. Pricing you've never revisited. Revenue you're leaving on the table every single day.
You don't need more leads. You need to extract the profit that's already there.
Private equity firms use four levers to double and triple profits inside the businesses they acquire — in months, not years. The FRAP Formula puts those same levers in your hands.
Get customers buying more often
Turn happy customers into a referral engine
Increase per-job revenue by 30-90%
Charge what you're actually worth
Investment: $5,000 kickstart (Month 1) | $2,500/mo (Months 2-6) | 6-month commitment
Remember all those contacts in your CRM who haven't heard from you in 6-12 months? That's pure profit sitting untouched. I'll teach you how to run Rainmaker campaigns the FRAP way — reactivating dormant revenue on demand. Typical results: $3,000-$30,000 from your very first campaign.
Static price increases, supply-and-demand pricing, and average ticket optimization that produces 30-90% increases in what you earn per job. These are the same strategies I used to raise my own prices 60% and double my revenue — twice — in under a year.
Includes Profit Academy + Custom FRAP AI
60+ proven profit frameworks you can implement in hours, not months. Plus exclusive access to an AI trained on the art and science of FRAP, completely customized to your unique business. This isn't theory you'll never finish — it's an operating system for profit.
The only FRAP-Certified marketing automations on the planet. Built so that no lead or customer ever gets left behind again. Automated review requests, follow-ups, booking, and reactivation sequences — all done for you.
“We implemented two strategies that will generate us $168,000 this year... I've rented my family an apartment in Italy for the whole month of July.”
Mitchell Jeter
“I made that back with the first two exercises... cash back in my pocket within the first two weeks. This is where we're gonna build our dream home.”
Tammy Holmes
“Just with price increases, customers have not been batting an eye. I've already made $50,000 in recurring revenue this year.”
Jason Falk
“I was able to figure out how to actually make an extra $100,000 a year in profit, not just sales.”
Jake Taylor
“Our revenue went from $68,000 to $118,000 in one month. Most everything we did cost us nothing.”
David Hamel
David Elam is one of the first FRAP-Certified Consultants in the world — and one of the only ones who has actually built, scaled, and exited a business using FRAP.
He grew a residential cleaning company from $8,500 to $65,000 in just 4 years, then sold it for multiple six figures. He doesn't just teach you how to make more money — he teaches you how to build a business that's worth something when you're ready to step back, sell, or bring on investors.
Your first Rainmaker campaign alone can generate $3,000-$30,000+ — often in the first week. That single campaign can pay for your entire engagement before Month 1 is over.
That's the beauty of FRAP. You can keep adding to it, dialing it in, and compounding the profits. By the end of 6 months, my goal is you'll want to continue mastering the art and science of FRAP in your business. Some students in our community stick around for years and never stop improving.
Either way, you'll keep all of the courses and assets for life — plus you'll get premium support for your automations for just $500/month.
Book a free 30-minute Profit Discovery Call. No pitch — just a real look at where the FRAP Formula can unlock revenue you're already leaving on the table.
Book Your Free Profit Discovery Call